Internal Analysis and SWOT Analysis of the Coca-Cola Company Research Paper

Internal Analysis and SWOT Analysis of the Coca-Cola Company - Research Paper Example The content of this paper emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the non-carbonated sector to remain competitive. It is argued that the best way to become a total beverage company is through addressing the key issues identified in this research and eventually moving towards a learning organization. By exploring internal resources and capabilities and meeting the demanding standards of global competition, companies build value for customers. Value is measured by a product’s performance characteristics and by its attributes for which customers are willing to pay. The specific bundles of resources and capabilities that offer distinct advantages to the company are considered core competencies. Core competencies are resources and capabilities that serve as a source of a company’s competitive advantage over rivals. Core competencies differentiate a company competitively and reveal its qualities (Prahalad, and Hamel, 1990). Core competencies come up over time through an organizational process of amassing and learning how to organize diverse resources and abilities. As the capacity to take action, core competencies are ‘crown jewels of a company’, the activities the firm undertakes particularly well compared with competitors and through which the company adds distinct value to its goods or services over a long period. By drawing on internal analysis and emphasizing core competencies when formulating strategies, firms gain knowledge of competing primarily based on firm-specific differences, but they ought to be conscious of how things are varying as well. This paper is intended to discus the internal analysis as well as the SWOT analysis of the Coca-Cola Company. The essence of this paper is to evaluate the current situation of Coca-Cola and the industry, and assess the existing resources. A specific strategy will help to match strength and distinctive competence in such a manner that Coca-Cola enjoys a competitive advantage over immediate rivals in the industry (Helfat, & Raubitschek, 2000). 1.1 Company background The Coca-Cola Company manufactures, distributes, and markets non-alcoholic beverage concentrates and syrups. Coca-Cola owns or licenses more than 400 brands, together with diet and light beverages, waters, juice and juice drin ks, teas, coffees, and sports as well as energy drinks. It has ownership interests in numerous bottling and canning operations. Coca-Cola sells finished beverage products bearing the Coca-Cola trademarks in more than 200 nations. The headquarters of the company are situated in Atlanta, Georgia and has around 139,600 employees. The company recorded revenues of $35,119 million during the financial year ended December

Iser-The Reading Process Essay Example | Topics and Well Written Essays - 500 words

Iser-The Reading Process - Essay Example However, expectations are seldom fulfilled, instead building upon each other, modifying each other. â€Å"Thus, the reader, in establishing these interrelations between past, present and future, actually causes the text to reveal its potential multiplicity of connections. These connections are the product of the reader’s mind working on the raw material of the text, though they are not the text itself† (Isler). Timing plays a critical element in the interpretation of a work such that a second reading can not repeat the same experiences of the first. Finally, in interpreting the text, the work becomes something of a mirror, revealing the way in which the reader thinks while forcing them to think about things from a different perspective than their natural surroundings. Envisioning is another part of the interactive process as something different from observing that encourages the active use of the imagination. When something is observed, the imagination is no longer call ed into play, diminishing the reading experience. The concept of grouping also plays a large role, as the reader continuously strives to group information together in configurations that make sense according to their interpretation of the text. Grouping provides the author with the tool of illusion. Although illusion can be overused, some illusion is necessary. â€Å"Without the formation of illusions, the unfamiliar world of the text would remain unfamiliar.† It is through the process of building and experiencing illusions that the reader opens himself to the unfamiliar world of the text without becoming imprisoned in it. It is only through reading that we are able to uncover this unformulated portion of the text and helps us develop a formulated meaning, but still allows us the freedom to develop this meaning on our own. It is as our interpretation shifts with the emergence of other