Internal Analysis and SWOT Analysis of the Coca-Cola Company Research Paper

Internal Analysis and SWOT Analysis of the Coca-Cola Company - Research Paper Example The content of this paper emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio into the non-carbonated sector to remain competitive. It is argued that the best way to become a total beverage company is through addressing the key issues identified in this research and eventually moving towards a learning organization. By exploring internal resources and capabilities and meeting the demanding standards of global competition, companies build value for customers. Value is measured by a product’s performance characteristics and by its attributes for which customers are willing to pay. The specific bundles of resources and capabilities that offer distinct advantages to the company are considered core competencies. Core competencies are resources and capabilities that serve as a source of a company’s competitive advantage over rivals. Core competencies differentiate a company competitively and reveal its qualities (Prahalad, and Hamel, 1990). Core competencies come up over time through an organizational process of amassing and learning how to organize diverse resources and abilities. As the capacity to take action, core competencies are ‘crown jewels of a company’, the activities the firm undertakes particularly well compared with competitors and through which the company adds distinct value to its goods or services over a long period. By drawing on internal analysis and emphasizing core competencies when formulating strategies, firms gain knowledge of competing primarily based on firm-specific differences, but they ought to be conscious of how things are varying as well. This paper is intended to discus the internal analysis as well as the SWOT analysis of the Coca-Cola Company. The essence of this paper is to evaluate the current situation of Coca-Cola and the industry, and assess the existing resources. A specific strategy will help to match strength and distinctive competence in such a manner that Coca-Cola enjoys a competitive advantage over immediate rivals in the industry (Helfat, & Raubitschek, 2000). 1.1 Company background The Coca-Cola Company manufactures, distributes, and markets non-alcoholic beverage concentrates and syrups. Coca-Cola owns or licenses more than 400 brands, together with diet and light beverages, waters, juice and juice drin ks, teas, coffees, and sports as well as energy drinks. It has ownership interests in numerous bottling and canning operations. Coca-Cola sells finished beverage products bearing the Coca-Cola trademarks in more than 200 nations. The headquarters of the company are situated in Atlanta, Georgia and has around 139,600 employees. The company recorded revenues of $35,119 million during the financial year ended December